Popular posts: what happens behind the scenes?

Have your photos ever ended up in popular posts? In this article I will explain the secret mechanism that regulates popularity on Instagram.

Have you ever entered in the search bar of Instagram hashtag or location to browse through the photos of your favorite local, museum, square, city, beach, university etc. ? As you may have noticed, the first images to appear are those that have achieved many like.

The algorithm of Instagram is meritocratic and rewards postings that are successful immediately.

How does Instagram establish who deserves a place among the nine popular posts?

I'll explain it point by point:

  1. publish a photo using your hashtags and get some likes
  2. Instagram checks the number of likes of other posts that contain the same your hashtag
  3. the number of likes is crossed with the time variable and your level is established engagement
  4. in a period of time inversely proportional to the popularity of the hashtag is taken into consideration: + popular is the hashtag and + short is the period of time considered
  5. the number of likes is compared to that obtained from other posts with the same hashtag and time frame

Ok and now what's up?

If the number of likes of your post has an increase above average, your photo will become part of the top 9 of the popular post. This will happen for some of the hashtags you have used (usually for the less popular hashtags).

Why do I refer only to some hashtags?

Well, I challenge you to finish in popular post beating Chiara Ferragni and colleagues with the fashion hashtag (about 430 million posts in assets).

Vuoi provare a raggiungere Chiara Ferragni facendo crescere il tuo Instagram in modo organico e veloce? Dai un’occhiata a come Aumentare i follower Instagram.

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